The world has totally embraced Internet
video. Below are some of the best ways to use Web
video for business and general communication. In the future
every serious business will own some type of Web video asset,
regardless of what business you are in. Visitors to Websites
will think it is weird if a Web site does not have video assets
playing on it.
Corporate Video
Applications
Corporate headquarters video tours.
Don't assume no one wants to see where the boss and
staff works. Many people do. A corporate video tour can
establish credibility and do more for your corporate
image than anything else on your Website. Does
your competitor have video yet? Can you be the first?
Don't be the last. Leverage the power of video on
your website.
Human Resources Dept. - If
your business has different departments? Consider
filming the company departments and producing a
short (10-15 second) tour of the offices. Share
this video link with prospective employees. You
might show work environment, who they will work with
everyday. If there is no fit, no one's time is
wasted.
Job description video presentation.
Consider a voice over and graphics video if you
don't have an employee who is comfortable presenting on
camera. Fits together well with the first two video
examples above. This far surpasses publishing a job
description using traditional bulleted
text. Imagine how much time this could save.
Let job prospects meet their
future boss. How serious is your company about keeping
their employees? Establish a personable feeling from
the beginning. Separate your company from competitors
and attract the best personnel.
Record testimonials of employees
explaining their jobs, the company, what they like or
don't like about their jobs, keep it real, try not to
be biased. No company is perfect.
New hire training. Repetitive training
tasks made easy. Create interactive videos that allow
new hires to answer questions as they move through
video training. Nothing new about this concept, except
that this can be done over the Web now, by even the
smallest of companies on tight budgets.
Customer service training videos.
Practice, drill, rehearse keep customer service
employee skills sharp.
Training- Teach customers how to
effectively assemble or use products. Are there safety
issues? Take pressure off technical support staff.
Survey your customers, that will tell you what needs to
be in these videos. Print how to video links in the
instructions for your customers.
Videomails, service and sales
departments can use videomails with great success.
Pre-record features and benefits and content and send
as a response to sales inquiries or as a compliment to
phone follow up touches. Or use as a replacement for
sales people if it works for you.
New product or service release
videos
Video publicity
releases. In addition to traditional text and print
publicity releases. Video can say it better. Don't stop
short with just text and print. Use video publicity
releases.
Credibility- People like to know who
they are doing business with. If the only contact they
have is with your company is your Website, video
is an effective way to make you human again.
Web Site Video
Applications
Specialized Web page videos. Unique to
your company.
Privacy policy videos - If you are
capturing people's information, tell them with your
face you are not going to rip them off or sell their
data to other companies.
Contact Us page videos - If you are
sincere about customers or prospects helping you make
your company better, tell them so with a contact us
page video.
About Us page videos -
Intro to this Web page videos- Each
Web page may lend itself to a special video production.
Some Websites need instructions. People are tired of
reading everything everywhere they visit. Give them
what they like and want, give them a video that
explains what this Web page is about.
Thank you page videos - Did someone
just buy online. Are you thankful? This is your chance
to let your customer know. Tell them shipping details,
email communication details etc. Whatever applies to
your business. Ask for referrals. Use a little
imagination, this is an excellent opportunity to start
customer retention habits.
Content videos- Information of
value. Series of specialty videos loaded with
valuable content.
